PRODUCT DESIGN

PROCESS

POINT-OF-PURCHASE

These are a few concepts for a Point-of-Purchase display for high-end retail stores in the U.S. and abroad. In this particular display, product is accessible by the customer from both the front and the back of the display. A storage cabinet was integrated into the unit to provide retailers with a place to keep back stock product on the floor. The cabinet locks with a cam lock and has a metal stand with ample width to keep the fixture stable.

CAMPAIGN DISPLAY

This particular unit stands 6-ft. tall, putting the product at a nice height for the customer to view and access. Product is displayed in signature Fedaboa clamshells, with the top two rows allotted for buckles.

SLIM FIXTURE

While the above fixtures house products displayed on shelves in clamshell packaging, this fixture is intended for customers to be able to touch and feel the belts. The back side of the fixture acts as a frame for the current Fedaboa campaign. Retailers receive the campagin poster mounted on heavy cardstock. It’s held into position by a strip of magnets on the back of the fixture, making the poster-changing process as simple as possible for retailers.

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John Whaley is a product designer with a BFA in Industrial Design and a background in Graphic Design. His design interests center around housewares, sporting goods, furniture, fashion and electronics.

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